*IDEAorange

I posted a video about how Sports Illus­trated was imag­in­ing the use of  the iPad plat­form and it was pretty inter­est­ing con­sid­er­ing that it really addressed con­tent. It wasn’t eye-candy.

This video is being shared all over the place as the next com­ing. Not all that imag­i­na­tive. These are all pretty sim­plis­tic ways of adding inter­ac­tiv­ity once you have a touch screen. So, will you care after the first three times you use it? Will you want to inter­act with con­tent this way on a reg­u­lar basis?

How will a reader be able to avoid the adver­tis­ing is the ques­tion that comes to mind. Will adver­tis­ers want to invest the resources needed to make adver­tis­ing for these kind of pub­li­ca­tions? Adver­tis­ers a con­sis­tent model to build ads. For pric­ing and pro­duc­tion. Seems like a big barrier.

With each pub­li­ca­tion design­ing it’s own inter­ac­tiv­ity where is the com­mon interface?

Wired has thought about lots of spin­ning and inter­ac­tiv­ity but noth­ing that seems to enhance the CONTENT/CONTEXT experience.

In fact even they state that they are hop­ing that peo­ple will pay for it. The expec­ta­tion on the web is FREE. Ads, but free. Peo­ple do not want to pay for deliv­ery and con­tent. Peo­ple don’t want the cable model anymore.

Just not con­vinced that this par­tic­u­lar eco­nomic model is sustainable.

Maybe they should go have a talk with Steve Jobs. I hear he has a few ideas how pub­li­ca­tions can work.