*IDEAorange

The long awaited Jam­box arrived today. We opened the outer box to dis­cover a shoe­box inside. This was a sign of how small the actual device would be. The exte­rior was printed in one color blue. After a bit of exam­in­ing we imag­ine that the pack­ag­ing is color coded for the prod­uct col­ors offered.

It was great to see the ref­er­ence to the ever pop­u­lar cul­tural icon the boom­boxon the shoe­box cover with THAT WAS THEN. And when we opened the top THIS IS NOW.

The Jam­box even looks smaller than you expect. But don’t be fooled; when you lift it out of the box its a sub­stan­tial lit­tle box. It’s hefty weight gives you hefty sound. We couldn’t wait so we pulled out the lit­tle book and paired it up with our iPad in a jiffy. The Jam­box talks to you and tells you it’s been paired. It’s a female voice — tar­get market?

Opened up iTunes on the iPad and hit play on one of our lists. Oh, Baby! What sound.

While lis­ten­ing to the sound fill up the office we inspected the groovy led that lets you know it’s charg­ing, charged, and paired with a device. It also has a mini usb charger, sorta strange gray color. Two usb cables, a long and short. We liked that. Often there is just too much cable and this gives you the option to keep it close to a power out­let with­out lots of extra to hide. We think it should have been black. It’s also got these rounded edges that seem strange for this sharp cor­ner device. Details make the dif­fer­ence my friends.

Mak­ing up for the power charger is the speaker cable that came in match­ing blue and was coiled up in the pack­ing in a beau­ti­ful way. Plug it into your head­phones jack when you don’t want to go wire­less. Last but not least a very nice black jacket to keep it from get­ting scuffed while trav­el­ing. You slide the Jam­box in and tuck in the end tabs. No metal snaps or vel­cro make it oh so sweet.

We want one in every color.

The tagline: The biggest Sound in the small­est pack­age. Rings true.