It doesn’t take much imagination to get the difference having a good tablet device will make to media providers/publishers. It actually may awaken the publishing industry to the requirement to provide context and new meaning to the stories they publish. We can google anything we want to on the web, but it is raw data. Context is what is needed and this new portable platform may be just the place for publishers to really get interactive media religion.
Here’s a video to stimulate your imagination.
This collaboration between The Wonderfactory and Time, Inc. is an excellent example of how tablets will enable the creation of innovative, addictive experiences by publishers, media companies, and advertisers.
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