*IDEAorange
The true meaning of a campaign. The opportunity for a long term effort and creating the opportunity to be agile and respond to current conditions. Wonderful idea. Creative and disruptive work. Humor. Love it.
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Ok, so a QR Code won’t get us to shop at J. C. Penny but it sure put the retailer on our radar. It has such a different feel from all the bland stuff that they have done until now.
So who’s your Santa?
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Yvon Chouinard talks about Patagonia changing underwear packaging. His thinking has made Patagonia one of the strongest forward thinking brands on the planet.
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