*IDEAorangeThe Nook price dropped this week and was followed shortly after by a new Kindle model and a slightly lower price. The new Kindle still looks like a cheap calculator and the price is still too high. But now you can get it in gray. We like the Nook better.
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Following what Amazon is up to our assertions ring true now that Amazon has introduced a version of the Kindle electronic bookstore. This has been created to make it easier for iPhone and iPod Touch users to access Kindle content.
from : Appleinsider :
Released March 4th, the Kindle for iPhone application quickly became the most popular books application on Apple’s App Store. It ties into Amazon’s 3G Whispersync technology, which saves and synchronizes Kindle customers’ bookmarks across Kindles, iPhones and iPod touches, so users never lose their place. For instance, users can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle device, or vise versa.
Now we wait for Apple to release its new tablet device and see what happens.
What does Amazon really want? They want to tap into the huge iPhone/iPod Touch installed base.
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Do you usually pay to be a beta tester? Not me. I usually get something free for debugging somone’s product.
Well today Amazon released the bigger dog of their reader and will charge you about $500 bucks for a device that looks like a cardboard prototype of a technology product from the 80’s.
Expectations for electronic devices are considerably more sophisticated than what the Kindle offers. Now of course Amazon is just warming up the market for a smart innovative company like Apple or a smart startup to take over much like Apple did with the iPod. I actually think that Amazon doesn’t care. Amazon is all about the distribution chain. They want to sell you the content not the device. They just created the device to create more interest in reading. Certainly the publishing industry doesn’t understand how to do that. But will this actually reinvigorate the reading market? That remains to be seen.
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