*IDEAorange
First pass. Proofing our new cards. The OR code is a vcard. Scan and save.
Read MoreTag "identity"
We’ve been quite busy with year eight of working with SEGD, Society for Environmental Graphic Design. SEGD is the global community of people working at the intersection of communication design and the built environment.
Each year the conference, expo, and awards are held in a different city. The theme is related to the culture and physical nature of the location. We design the identity and applications in numerous communication channels. This year everything is in French and English so it’s been more time consuming. Check out their speakers and program here.
Read MoreIt’s simple. You can run but you can’t hide.
Starbucks dumps coffee from it’s logo in order to hide from it’s inability to live it’s core values. A brand is how a company lives and breathes. Starbucks can’t save itself from lack of focus by eliminating the words Starbucks — that’s their name, and coffee — what they sell supposedly, from their logo.
http://www.starbucks.com/preview
FYI. Remember the re-branding of BP? Changed the logo not their culture. Same old, same old.
Tags: starbucks, branding, culture, identity
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We’re happy to announce the launch of smartsandculture.com the website for Maryann Devine. We’re working with Maryann to establish her visual identity. If you know her or you’ve worked with her we think you will agree this is an accurate expression of smArts & Culture.
Read MoreThe WAR IS OVER! campaign was originally launched by John and Yoko on 15th December, 1969. Billboards with the inscription “WAR IS OVER! (IF YOU WANT IT) Happy Christmas from John and Yoko” were placed in 11 cities worldwide: New York, Los Angeles, Toronto, Rome, Athens, Amsterdam, Berlin, Paris, London, Tokyo and Hong Kong. Along with these billboards leaflets were distributed, posters plastered up, newspaper advertisements placed and radio announcements made.
When John was asked how much the billboards cost, he replied “I don’t know– but it is cheaper than someone’s life.”
This year Yoko Ono continued the campaign: WAR IS OVER using new social networks and technologies to solidify the brand. The original campaign used the media of that decade billboards, television, print advertising, and radio. This is the second wave. Ms Ono enlisted followers on Twitter, Flickr, Facebook, YouTube, and her website imagine peace. Her twitter messages encouraged followers to take additional actions facilitated by social technologies. WAR IS OVER has been a viral campaign for 40 years.
Flickr included multi-lingual posters that visitors could download and an additional site to upload photos of yourself holding the printed posters and cards. YouTube included historical video of she and John Lennon when the originally kicked off the campaign.
“Henry Ford knew how to sell cars by advertising. I’m selling PEACE. And Yoko and I are just one big advertising campaign. It may make people laugh, but it may make them think, too. Really, we’re Mr and Mrs Peace”
John Lennon
weblinks:
Yoko Ono | Facebook http://ow.ly/PjEY
WAR IS OVER! Multilingual posters / postcards — a set on Flickr http://ow.ly/PjHs
Flickr: WAR IS OVER! — your pictures http://ow.ly/PjIs
John and Yoko events: WAR IS OVER! (If You Want It) — a set on Flickr http://ow.ly/Pk7l
YouTube : http://www.youtube.com/user/Y0K0ON0
http://imaginepeace.com/news/archives/9063
Read MorePaul, could you make us a little jewel?
Clarity of relationship between client and designer.
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