*IDEAorange

Stephen Fry gets what good design is all about – ease of use, need, promise, and dif­fer­en­ti­a­tion in the mar­ket­place. There were mp3 play­ers before the iPod. There were smart­phones before the iPhone. There were tablet pc’s before the iPad. But an over­whelm­ing num­ber of peo­ple buy Apple prod­ucts. They buy them because Apple deliv­ers on a promise.

That promise is the ease of use and per­for­mance of Apple’s prod­ucts. The inte­gra­tion of Apple’s soft­ware and hard­ware have made them unstop­pable dispite the deep pocket so called com­peti­tors in the mar­ket­place.  The launch of iPhone 4 and the newly renamed iOS plat­form on which the iPhone and iPad cur­rently run pro­pels Apple ahead of it’s com­petion again.

The iPhone is more than fea­tures or hard­ware specs. They have no head to head competitor.