*IDEAorange

Loved my SX-70. Find­ing this video on the web actu­ally made me a bit sad.

This cam­era cre­ated a paradym shift in pho­tog­ra­phy. Instant and high qual­ity the SX-70 was a joy to use. This film made by the Eames Office to explain the tech­nol­ogy and uses for the cam­era. It is a won­der­ful lit­tle film. It is inspir­ing from a prod­uct and design view.

Enjoy a tech­nol­ogy of the past that set the bar for the future.