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message clarity, Apple does it so well.

By: Stella Gassaway, stellarvisions
19-08-2010
design

Jeff Bezos made fun of the iPad when he intro­duced his new mini Kin­dle. “What’s the num­ber one thing peo­ple are doing on an iPad? he said. Then men­tioned some game the equiv­i­lent of Whack a Mole.

Well, every­one I have met is using it for pro­duc­tiv­ity. Answer­ing e-mail read­ing pro­pos­als, read­ing on the web.  So, where does the iPad go from here?

Big­ger and bet­ter places we think.

Apple hones that mes­sage and direc­tion in this new ad.

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Montreal will be the host to SEGD 2011

By: Stella Gassaway, stellarvisions
14-07-2010
design

Just fin­ished up the first ad for the SEGD Annual Con­fer­ence + EXPO. This is our first explo­ration using only graphic ele­ments. The bi-lingual nature will be an advan­tage in cre­at­ing a visual vocabulary.

This ad will be in the SEGD magazine.

The Soci­ety for Envi­ron­men­tal Graphic Design gath­ers each year to honor mem­bers out­stand­ing work and pro­vide expo­sure to tech­ni­cal advances in the industry.

Each year the con­fer­ence and expo are held in a dif­fer­ent city. The theme is related to the cul­ture and phys­i­cal nature of the location.

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