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Took a quick shot of the inside of my our Mac­Book Pro.

It was easy to open the case; popped it open in just a cou­ple min­utes. When I lifted the bot­tom off it was another beau­ti­ful sight. It’s always amaz­ing to look inside the hid­den parts of Apple tech­nol­ogy. I’ve always loved to look inside elec­tron­ics at the won­der of vacumn tubes to cir­cuit boards.

But I must say that Apple machines are excep­tion­ally so.

 

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Isn’t tech­nol­ogy great? The power of indi­vid­ual cre­ativ­ity enabled by dig­i­tal technology.

Great song too.

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Barnes and Noble has a new pro­mo­tion that will give you a nook for free if you sub­scribe to the NYTimes or Peo­ple mag­a­zine for a year.

Smart move by two com­pa­nies. Not a bad idea for Peo­ple either.

Both should ben­e­fit from their brand equity.

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Nook is the tablet with the power. The Kin­dle Fire is a bud­get reader to sell from the Ama­zon Store. The Nook, that’s another story. Ama­zon will get the bud­get mar­ket with peo­ple that think it is more.

With the Nook Color, Barnes & Noble hit on the first win­ning tablet strat­egy not pat­terned after the iPad. With firmware updates, B&N steadily improved the capa­bil­ity of the device, adding Flash, games, and Android apps. Now, though, media heavy­weight Ama­zon is look­ing to fol­low the same strat­egy to blow Barnes & Noble out of the water.

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Peo­ple are infat­u­ated with Apple announc­ing it. It’s good mar­ket­ing, but at least as the tech­no­log­i­cal capa­bil­ity you could argue that Microsoft has had a sim­i­lar capa­bil­ity in Win­dows Phones for more than a year, since Win­dows Phone 7 was introduced.

(Microsoft exec­u­tive Craig Mundie told Forbes about Siri)

Are you kid­ding me?

Watch this and com­pare the tech­nolo­gies for yourself.

 

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When asked by friends what kind of cam­era they should buy, famed pho­tog­ra­pher Annie Liebovitz says she rec­om­mends the iPhone.

We absolutely agree.

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Ok, so a QR Code won’t get us to shop at J. C. Penny but it sure put the retailer on our radar. It has such a dif­fer­ent feel from all the bland stuff that they have done until now.

So who’s your Santa?

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We’re just about to embark on mak­ing a Google+ page. We’ll report our find­ings. This lit­tle except from Fast Com­pany warms our heart.

from Fast Company:

Google+ wants to put mean­ing­ful, non­com­mit­tal human con­tact back into social net­work­ing, to fil­ter out the weird high school acquain­tance who became a “friend” 15 years later, to pro­tect grandma from a par­tic­u­larly athe­is­tic grand­son rant or, just maybe, to shield all these casual users liv­ing their lives from the wide-eyed, Zoloft-fueled PR happy voice that has become every sin­gle brand on social networks.

Whether busi­nesses like it or not, Google knows: Mean­ing­ful inter­ac­tion isn’t eat­ing Pizza Hut and sub­se­quently mar­ry­ing it.

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Recently on Face­book.
We’re Mak­ing Pages Bet­ter (yeah right)

We want to make sure the tools you use to man­age your page are as effec­tive as pos­si­ble. Here’s an update that may affect how you con­nect with your audience:

Improve­ments to Insights: You’ll now see a new pub­lic met­ric called Peo­ple Talk­ing About This under­neath your fan count to show the num­ber of peo­ple on Face­book who have engaged with your page in the last 7 days. Learn more in your Page Insights.

RSS Importer for Notes: Peo­ple are more likely to inter­act with your con­tent if you add per­sonal com­ments and respond to feed­back left on your Wall. While you can still write indi­vid­ual notes, you’ll no longer be able to auto­mat­i­cally import con­tent from your web­site to your page. This fea­ture will no longer be avail­able as of Octo­ber 31st.

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New Jer­sey Gov­er­nor Chris Christie today announced that NJ TRANSIT is the first pub­lic trans­porta­tion agency to part­ner with Google Wal­let, Google’s recently released con­tact­less pay­ment sys­tem.  With Google Wal­let, NJ TRANSIT rail and bus cus­tomers have the option to use their smart­phones to tap and pay for trans­porta­tion tick­ets at select locations.

Torn about this whole method. I have to pull out my expen­sive smart phone to “tap” some­thing? So each day I risk drop­ping or los­ing my phone at least two more times? We all know how this works with secu­rity cards and transpasses — always a bit sloppy. Well maybe Amer­i­cans can do it. After all the Japan­ese have been doing this for years.

 

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