*IDEAorange

We’re not members of The Church of Market Share

Mar­ket share is earn­ings by com­mod­ity. That’s not and has never been Apple’s vision.

There’s no ques­tion in my mind that the most appeal­ing thing about Android as a plat­form is its over­all mar­ket share. The more Android devices that are out there, in use, the more appeal­ing the plat­form is for devel­op­ers. But to think that mar­ket share alone is a pri­mary moti­va­tion for all or even most of the devel­op­ers who’ve turned the iOS App Store into a phe­nom­e­non is to miss the for­est for the trees. It’s look­ing at the mar­ket from the view­point of a spread­sheet, reduc­ing every­body and every­thing to numbers.

— Dar­ing­fire­ball