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April, 2010 Monthly archive

If you think the iPad is a new idea think again. Apple cre­ated a con­cept video demon­strat­ing a future device in 1987. That’s right 1987, the Knowl­edge Nav­i­ga­tor. Now that Apple has aquired Siri that vision is much closer to real­ity and Apple may be able to deliver on a promise 23 years in the mak­ing. Siri under­stands that con­text is essential.

Siri’s CTO Tom Gru­ber said : Vir­tual Per­sonal Assis­tants (VPAs) rep­re­sent the next gen­er­a­tion inter­ac­tion par­a­digm for the Inter­net. In today’s par­a­digm, we fol­low links on search results. With a VPA, we inter­act by hav­ing a con­ver­sa­tion. We tell the assis­tant what we want to do, and it applies mul­ti­ple ser­vices and infor­ma­tion sources to help accom­plish our task. Like a real assis­tant, a VPA is per­sonal; it uses infor­ma­tion about an individual’s pref­er­ences and inter­ac­tion his­tory to help solve spe­cific tasks, and it gets bet­ter with experience.

Here’s a link to that video.

BTW we wanted to embed but embed­ding has been disabled.

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Apple has begun to expand it’s reach into the mobile space with a new acqui­si­tion. Using it’s con­sid­er­able cash on hand. This appli­ca­tion fits well with the new adver­tis­ing model that Apple has announced. Expe­ri­ence rich adver­tis­ing and inter­ac­tion. Here’s a vid from Siri that explains the app. The appli­ca­tion is voice con­trolled and searches using plain english.

Apple has pur­chased Siri, a com­pany that has devel­oped a free per­sonal assis­tant appli­ca­tion for the iPhone and iPod touch. Selected as the Most Inno­v­a­tive Web Tech­nol­ogy in a con­test at this year’s SXSW fes­ti­val, Siri offers auto­mated per­sonal assis­tant ser­vices by inte­grat­ing a rapidly grow­ing num­ber of third-party ser­vices such as OpenTable, Flight­Stats, and Google Maps with voice-recognition tech­nol­ogy from Nuance Com­mu­ni­ca­tions.” - macru­mors

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The extent to which you have a design style is the extent to which you have not solved the design prob­lem.”
— Charles Eames

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