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Penguin Books demos iPad “books”

The def­i­n­i­tion of the book itself is up for grabs. We don’t know under­stand at the moment what the con­sumer is pre­pared to pay for […] We will only find answers to these ques­tions by trial and error.
– John Makinson

Now we begin to see who in the pub­lish­ing indus­try can be cre­ative. The iPad is an oppor­tu­nity to think of pub­lish­ing from the bot­tom up. New authors, new sto­ries, new expe­ri­ences. It is an excit­ing time for pub­lish­ing; more excit­ing than we have seen in quite some time.