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March, 2010 Monthly archive

From a con­sumer per­spec­tive, what mat­ters most isn’t the per­for­mance of the touch­screen itself, but how well a touch­screen per­forms in com­bi­na­tion with its oper­at­ing sys­tem and user-interface to deliver an expe­ri­ence that is sat­is­fy­ing over­all. - labs.moto.com

Here’s a video to give you an idea how dif­fer­ent devices perform.

We liked these tests and were a bit shocked at how pathetic the Motorola Droid and Black­berry Storm 2 per­formed. Every­thing needs to work in con­cert… here Apple has the clear advan­tage. Soft­ware and hard­ware work extremely well together.

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cos­mo­pho­bia

n. The strong and irra­tional fear that in the near future the earth will be destroyed by some cos­mic event.

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I’m not exactly sure how we came across this video, but it is a gem. It’s an amaz­ing illus­tra­tion of process, work­flow, and exe­cu­tion. It’s dif­fi­cult to mea­sure and under­stand the suc­cess of many of the things we do as design­ers. The expe­ri­ence such as per­fectly ironed shirt however…

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The def­i­n­i­tion of the book itself is up for grabs. We don’t know under­stand at the moment what the con­sumer is pre­pared to pay for […] We will only find answers to these ques­tions by trial and error.
– John Makinson

Now we begin to see who in the pub­lish­ing indus­try can be cre­ative. The iPad is an oppor­tu­nity to think of pub­lish­ing from the bot­tom up. New authors, new sto­ries, new expe­ri­ences. It is an excit­ing time for pub­lish­ing; more excit­ing than we have seen in quite some time.

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