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Publications granted new life with iPad

It doesn’t take much imag­i­na­tion to get the dif­fer­ence hav­ing a good tablet device will make to media providers/publishers. It actu­ally may awaken the pub­lish­ing indus­try to the require­ment to pro­vide con­text and new mean­ing to the sto­ries they pub­lish. We can google any­thing we want to on the web, but it is raw data. Con­text is what is needed and this new portable plat­form may be just the place for pub­lish­ers to really get inter­ac­tive media religion.

Here’s a video to stim­u­late your imagination.

This col­lab­o­ra­tion between The Won­der­fac­tory and Time, Inc. is an excel­lent exam­ple of how tablets will enable the cre­ation of inno­v­a­tive, addic­tive expe­ri­ences by pub­lish­ers, media com­pa­nies, and advertisers.