*IDEAorange

meaningful typography : poetry in motion

I have always loved poetry. It has drawn some of the most vivid pic­tures I have ever seen. In this case Ron­nie Bruce a film stu­dent at Tem­ple Uni­ver­sity visu­al­izes the words of poet Tay­lor Mali using typog­ra­phy and ani­ma­tion. So well exe­cuted we do not lose sight of the mean­ing or the pic­ture they draw — we gain new insight into the pac­ing and mean­ing the poet artic­u­lates. We read the words as the poet says them; bur­nish­ing them into our heart and mind.

This vid real­izes the poten­tial of com­mu­ni­ca­tors when they do good work. It is not spec­tac­u­lar. It is not just clever. It speaks and we understand.