*IDEAorange

Fast Com­pany has a nice fea­ture on the 2010 Win­ter Olympics. Iden­tity stan­dards, graphic treat­ments, and the incred­i­ble num­ber of appli­ca­tions of the iden­tity are a con­sid­er­able task.

Prob­a­bly the most pro­found oppor­tu­nity to cre­ate an object of last­ing mean­ing for the games is the medal pre­sented to the ath­letes. Three lev­els of achieve­ment for Olympics and the Paralympics

The Olympic Medals for 2010 were designed by Omer Arbel and Cor­rine Hunt. They were cast from met­als recov­ered from dis­carded com­puter moth­er­boards. This video is an inter­view with the design­ers about their process and efforts on behalf of Van­cou­ver Olympic orga­niz­ers to reflect the cul­ture and val­ues of the city.