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December, 2009 Monthly archive

Branding Peace again.

By: Stella Gassaway, stellarvisions
23-12-2009
technology

The WAR IS OVER! cam­paign was orig­i­nally launched by John and Yoko on 15th Decem­ber, 1969. Bill­boards with the inscrip­tion “WAR IS OVER! (IF YOU WANT IT) Happy Christ­mas from John and Yoko” were placed in 11 cities world­wide: New York, Los Ange­les, Toronto, Rome, Athens, Ams­ter­dam, Berlin, Paris, Lon­don, Tokyo and Hong Kong. Along with these bill­boards leaflets were dis­trib­uted, posters plas­tered up, news­pa­per adver­tise­ments placed and radio announce­ments made.

When John was asked how much the bill­boards cost, he replied “I don’t know– but it is cheaper than someone’s life.”

This year Yoko Ono con­tin­ued the cam­paign: WAR IS OVER using new social net­works and tech­nolo­gies to solid­ify the brand. The orig­i­nal cam­paign used the media of that decade bill­boards, tele­vi­sion, print adver­tis­ing, and radio. This is the sec­ond wave. Ms Ono enlisted fol­low­ers on Twit­ter, Flickr, Face­book, YouTube, and her web­site imag­ine peace. Her twit­ter mes­sages encour­aged fol­low­ers to take addi­tional actions facil­i­tated by social tech­nolo­gies. WAR IS OVER has been a viral cam­paign for 40 years.

Flickr included multi-lingual posters that vis­i­tors could down­load and an addi­tional site to upload pho­tos of your­self hold­ing the printed posters and cards. YouTube included his­tor­i­cal video of she and John Lennon when the orig­i­nally kicked off the campaign.

“Henry Ford knew how to sell cars by adver­tis­ing. I’m sell­ing PEACE. And Yoko and I are just one big adver­tis­ing cam­paign. It may make peo­ple laugh, but it may make them think, too. Really, we’re Mr and Mrs Peace”
John Lennon

John and Yoko events_ WAR IS OVER! (If You Want It) - a set on Flickr

WAR IS OVER! Multilingual posters _ postcards - a set on Flickr

weblinks:

Yoko Ono | Face­book http://ow.ly/PjEY

WAR IS OVER! Mul­ti­lin­gual posters / post­cards — a set on Flickr http://ow.ly/PjHs

Flickr: WAR IS OVER! — your pic­tures http://ow.ly/PjIs

John and Yoko events: WAR IS OVER! (If You Want It) — a set on Flickr http://ow.ly/Pk7l

YouTube : http://www.youtube.com/user/Y0K0ON0

http://imaginepeace.com/news/archives/9063

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Washington, DC : Hirshhorn Museum director Richard Koshalek bold thinking in tough economic climate.

By: Stella Gassaway, stellarvisions
22-12-2009
culture

hirshornbubble

We’ve spent plenty of time on the national mall usu­ally in a gath­er­ing to protest an injus­tice and lend a voice for a more per­fect union. Imag­ine our sur­prise at this new pro­posal for struc­ture that would bring cre­ative cul­ture to the cen­ter of civic energy.
What an inter­est­ing approach to a design a dual agenda: raise the museum’s national pro­file and to put Wash­ing­ton in closer touch with cre­ative life around it. Within weeks he was pro­mot­ing his vision to leg­is­la­tors, museum direc­tors and for­eign cul­tural attachés.

The direc­tor of the Hir­shorn Museum and Sculp­ture Gar­den, Richard Koshalek pro­poses erect­ing an inflat­able meet­ing hall That would pop out of the inter­nal court­yard of the museum.
This is an excit­ing idea from any design point of view includ­ing archi­tec­ture and place­mak­ing, The other excit­ing aspect is a tem­po­rary struc­ture reduces bud­get yet expands the impact the museum can make.
Con­grat­u­la­tions to Mr. Koshalek and the Museum for such bold think­ing.
—
Designed by the New York firm Diller Scofidio & Ren­fro, the translu­cent fab­ric struc­ture, which would be installed twice a year, for May and Octo­ber, and be packed away in stor­age the rest of the time, would trans­form one of the most somber build­ings on the mall into a lumi­nous pop landmark.

from the NY Times
—

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Changing themes at the *ideaorange

By: Stella Gassaway, stellarvisions
16-12-2009
culture

I’ve decided that since most often the read­ers of *ideao­r­ange read by feed that the site look­ing a bit weird isn’t the worse thing in the world.

I’ve got the theme under the knife a bit and we’ll see what happens.

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First twitter, now there is square.

By: Stella Gassaway, stellarvisions
03-12-2009
technology

square-signature-screen

Sim­ply, Square is a com­pany that will let you make credit or debit card trans­ac­tions from a smartphone.

While mean­der­ing around the web we made this lit­tle dis­cov­ery, Square. Square is a new com­pany who has a founder from another inter­est­ing com­pany, twitter.

Credit and debit card trans­ac­tions take all kinds of devices phys­i­cal and tech­ni­cal includ­ing mer­chant accounts that cost you a bun­dle each month whether you make a trans­ac­tion or not. This is dif­fi­cult for small busi­nesses and sole proprietors.

The back­ground story is that “In Feb­ru­ary 2009, Jim McK­elvey wasn’t able to sell a piece of his glass art because he couldn’t accept a credit card as payment.”

The whole process seems ter­ri­bly slow for a small trans­ac­tion but the advan­tages of mar­ket­ing offers to fre­quent cus­tomers, an iden­tity ver­i­fi­ca­tion sys­tem, text and e-mail receipts, and trans­ac­tions to the cloud make it a player in this ser­vice space.

video from TechCrunch:

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twitterverse

organization

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