ideaorange *IDEAorange

FYI: Apple’s prof­its ($13 bil­lion) exceeded Google’s entire rev­enue ($10.6 billion).

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What the heck is unicode?

Remem­ber com­put­ers just deal with numbers. Unicode enables a sin­gle soft­ware prod­uct or a sin­gle web­site to be tar­geted across mul­ti­ple plat­forms, lan­guages and coun­tries with­out re-engineering. It allows data to be trans­ported through many dif­fer­ent sys­tems with­out corruption.

Uni­code pro­vides a unique num­ber for every character, no mat­ter what the platform, no mat­ter what the program, no mat­ter what the language.

 

Find out more about unicode.

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Yep. We downoaded the new iBook Author App as soon as it was available.

We’re just begin­ning to test it out and see what it can do with sim­ple tag­ging in Pages and Word for import­ing. Can’t wait to drag and drop a Keynote deck into a book and see what happens.

From the pre­sen­ta­tion and the demo’s it looks pretty sweet. We even down­loaded a book to see what read­ing and inter­act­ing with one is like. More on what we think soon.

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Jan­u­ary 18 was the great inter­net black­out to both protest and raise aware­ness about two pieces of leg­is­la­tion fac­ing a vote in Con­gress. You may have noticed that our blog and web­site were blacked out for the day.

We cap­tured a few of the more inter­est­ing efforts that we came across.

 

 

 

 

 

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Deb­tris US

A lit­tle bit about money in our sphere. We espe­cially like the lit­tle dot that rep­re­sents the OPEC Cli­mate Change Fund.

 
– — - -
directed by: David McCan­d­less
ani­ma­tion by: Miles Tudor, Dom Del Torto
music: Daniel Pemberton

sources: NY Times, The Guardian, BBC
data here: http://bit.ly/debtris

 

 

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Isn’t tech­nol­ogy great? The power of indi­vid­ual cre­ativ­ity enabled by dig­i­tal technology.

Great song too.

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Mar­ket share is earn­ings by com­mod­ity. That’s not and has never been Apple’s vision.

There’s no ques­tion in my mind that the most appeal­ing thing about Android as a plat­form is its over­all mar­ket share. The more Android devices that are out there, in use, the more appeal­ing the plat­form is for devel­op­ers. But to think that mar­ket share alone is a pri­mary moti­va­tion for all or even most of the devel­op­ers who’ve turned the iOS App Store into a phe­nom­e­non is to miss the for­est for the trees. It’s look­ing at the mar­ket from the view­point of a spread­sheet, reduc­ing every­body and every­thing to numbers.

— Dar­ing­fire­ball

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Barnes and Noble has a new pro­mo­tion that will give you a nook for free if you sub­scribe to the NYTimes or Peo­ple mag­a­zine for a year.

Smart move by two com­pa­nies. Not a bad idea for Peo­ple either.

Both should ben­e­fit from their brand equity.

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This song always comes to mind for this day of the week.

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The true mean­ing of a cam­paign. The oppor­tu­nity for a long term effort and cre­at­ing the oppor­tu­nity to be agile and respond to cur­rent con­di­tions. Won­der­ful idea. Creative and dis­rup­tive work. Humor. Love it.

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